Optimizing Google My Business Categories
If you want folks to find you in the world of home building or sprucing up spaces, you gotta get your Google My Business game on point. Choose the right categories so folks can easily spot you when they’re searching for what you offer around town.
Why Google My Business Categories Matter
The label you give your business on Google isn’t just for kicks—it lays down how folks online see your hustle. Google’s got a few tricks up its sleeve to figure out who shows up where, leaning on stuff like how close you are to the person searching, how well your business matches the search, and how well-known you are. So, nail that main category to boost your chances of popping up when someone nearby needs what you’re offering. Plus, when you throw in nine more specific tags, you’re more likely to show up even when the person doesn’t know your biz by name. No kidding—Webrunner Media backs this up, stating that it’s all critical for local contractors to get noticed in searches like “best roofers around me.”
Picking Your Primary Categories
First things first: You gotta pick the primo category that sums up what you do best. This is your big moment in the sun—where you tell Google, “Hey, this is what my business does, so show me off!” Whether it’s “Home Builder” or “Remodeling Contractor” you’re aiming for, you need to align it with your main gig. Spend a bit of time scrolling through what Google offers to make sure you’re hitting the mark.
This main pick doesn’t just sit there—it gives your online profile a turbo boost, helping you pop up more in local searches. Once you’ve nailed down that main category, sprinkle in some secondary ones that vibe with what else you bring to the table. These extra deets can open more doors, connecting you with even more folks hunting down your kind of expertise.
Get your categories right on Google My Business, and you’re on your way to grabbing the attention of local clients in the home building and remodeling scene. For extra tips on maximizing your Google My Business game, check out our piece about optimizing for home builders.
Secondary Categories and Their Impact
So you’re looking to make your Google My Business profile really work for you as a home builder or remodeling contractor. Well, choosing just the right extras to put alongside your main category might be your ticket to a stronger online game. Let’s have a look at how picking these bonus categories can boost your biz.
Additional Categories Selection
Now, even though these extra tags don’t scream out to the public, they pack a punch in making you pop up more often in searches for the services you offer. Imagine tacking on “bathroom remodeler” to your main gig of a general contractor. It makes you shine brighter when folks type in stuff like “bathroom remodelers near me” (Gusiff Coaching).
Hitting on just the right mix of secondary categories means you’ll pop up in loads more search results, giving you a better shot at catching the eye of people itching to spruce up their homes. It’s about catching those curious clickers who might not know your name but are hungry for the services you’re brilliant at delivering.
Benefits of Relevant Secondary Categories
By jamming a handful of these specific categories into your Google My Business page, you’re broadening the horizon for folks to find you when they’re looking for what you do best. These tags line up your biz with what people are actually punching into search bars, making them find you easier when they want somebody who specializes in your line of work.
And here’s the kicker: Not only do you crop up in more searches, but it also makes you look like you really know your stuff. Google and your potential clients take a hint that you’ve got a handle on different parts of building and renovation, which is a win-win for street cred.
Choosing these categories isn’t just about getting seen more; it’s a clear signal to folks about all the great services you bring to the table. It sets the right expectations and pulls in those peeps who are seriously browsing for exactly what you can offer.
So, while you’re sprucing up your Google My Business profile, be smart and splash in some secondary categories that truly reflect what you’re all about. Make these choices work for you, get more eyeballs on your biz, draw in the right folks, and set yourself up as the go-to pro for all things building and renovation.